Product Marketing Manager – Newport Corporation – Santa Clara, CA

Newport, now part of MKS Instruments, is the world’s largest photonics company providing innovative solutions and industry-leading product brands to multiple markets. Our combined product portfolio includes Corion®, ILX Lightwave™, New Focus™, Ophir, Oriel® Instruments, Richardson Gratings™, and Spectra-Physics® Lasers. We provide complete photonic solutions to make, manage and measure light.

MKS people combine world class engineering and problem solving skills with highly developed listening skills and an unwavering dedication to helping our customers succeed. Our teams push the technology envelope and collaborate across a range of design discipline in our search for inventive solutions.

Our processes are lean and agile and our employees are innovative and focused. We work hard to be easy to work with and we measure our success by the success of our customers.

Cutting edge science and engineering along with the ability to identify with customers are not often found together. When they fuse, the combination is extraordinary. The best MKS people create that fusion.

MKS proudly offers extensive, competitive and well-rounded benefits packages to our employees. At MKS, we value the special talents and resources our employees provide to us, and we know that without their satisfaction and dedication our continued success would not be possible.

Take a look and discover for yourself the outstanding benefits of joining MKS today!

Newport’s New Focus group is seeking an experienced Product Marketing Manager for owning and driving the business performance of our Electro-Optic product line.

Job Responsibilities:
Own the product line revenue, orders, P&L, and strategy

Drive design wins and orders and revenue growth

Define and communicate the product line strategy including positioning, 4 P’s, and partnering

Forecast, with sales and operations input, product line volumes, revenues and margins

Contribute to the development of New Focus product and technology roadmap

Develop an understanding of market segmentation, application and customer needs, competition, market trends and dynamics to support strategies to target new opportunities and threats

Develop the requirements and business cases for new products

Manage the product lifecycle from product launch to obsolescence

Drive product line decisions including product changes, resource priorities, obsolescence, etc.

Set product line pricing strategy and work with sales team on proposals for larger opportunities

Make pricing and go-no-go decisions for non-standard product inquiries

Facilitate business development through training of the sales force, customer visits and demos, building relationships with key influencers and customers

Create messaging and content for marketing materials including advertisements, data sheets, tradeshows, web site, PR, product memos, newsletters and collateral

Champion the product line through presentations at conferences and assisting with tradeshows

Develop product line strategy with service department

Assist worldwide sales and service with technical support

Travel 25% – 30%

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